Lookbook

Colour schemes and model views for a quieter uniform.

The site now treats each colourway as a premium campaign: model-fit imagery, product detail views, matching set direction, and one restrained signature on the shoulder: an embossed PH.

Look 01

Jet Black Model Fit

Black-on-black styling with the PH shoulder emboss kept tonal. Built for low light, clean lines, and quiet authority.

Look 02

Cream Studio Uniform

Warm neutral hoodie styling for studio days and off-duty movement. Soft colour, heavy structure.

Look 03

Forest Weight

A grounded colour story built around texture, weight, and the close-up shoulder PH detail.

Look 04

Heather Grey Architecture

Grey as the technical neutral: visible silhouette, minimal contrast, and an embossed mark only visible up close.

Look 05

Powder Blue Light

A lighter colourway with the same heavyweight structure. Styled as a soft counterpoint to shadow and forest.

Look 06

Soft Pink Structure

A softer palette without losing the PHUNDED shape: oversized shoulder, tonal finish, and the shoulder PH emboss.

Model Direction

Premium because it is controlled.

Keep the shoulder clean so the embossed PH mark is visible only when light catches it.

Pair light colourways with matching sweatpants for a full tonal set, not contrast styling.

Use black, grey, and forest as anchor uniforms for product pages, ads, and homepage campaigns.

Shop the Colour System